I met this networker over the phone the other day. We hit it off so good that we decided to brainstorm to help each other with our business. Before out meeting, we agreed to start our meeting talking about list building. But this wasn’t going to be just any type of mastermind meeting. This meeting was going to be in the form of a “potluck dinner” mastermind where everyone had to bring something to the table.
This led me to start researching the internet on the topic of “list building”. There were millions of websites that came up when I searched the term “list building” in Google. But the question came up for me, “why am I building a list?” I’m a network marketer, I’m not a internet marketer whose looking to build a list for the sake of selling something to a group of people. I have a business opportunity. If I build a list, send them my business opportunity, and they don’t decide to join, then what?
I don’t know if this question was every answered, which is why I’m writing this blog. I plan on finding the answer.
First, I realized that business, no matter if they are traditional brick and mortar, internet businesses that sell products, or even network marketing businesses, have a list is an essential part of generating sales.
Let’s take the traditional business. What type of list do they have.
- Database of names and phone numbers.
- Database of names and mailing addresses.
- Database of names, phone numbers, and email addresses.
- Rolodex of business cards (these all have the same information as above)
Now, I’ve worked inside Corporate America long enough to know what they do with these list. But, I still asked the question why. The answer came back… To communicate a message.
This is why you want to build a list in network marketing. You have a message that you want to communicate to someone about your opportunity. But, if the only message you have is to about your opportunity, then you will eventually become frustrated because if the message is the same, then people will feel they are being spammed.
Before I go any further, let’s look at the type of lists businesses build.
- Phone list
- Mailing list
- Email list.
- Text Message List
Identifying the people who will be on your list.
Building this list can be called many things. A few are Target Marketing, Targeted list, Identifying your market, and a few more names. The meaning is out of a population of people, who is more likely to purchase your company’s product or services? Imagine if you were going to a party and you wanted to invite one of your friends to go? Out of your list of friends would you call someone who you know never goes out or doesn’t like parties? No, you would call the friends that have the highest probability of saying yes to your invitation. It would most likely be those friends that you have went to a party with before.
Let’s take it to the extreme if you’re a beginner. What is you didn’t have a list of party friends? What if you didn’t have a list of friends at all? One idea, is to go to the party alone this time to the party and start “building a list” of friends who enjoy the atmosphere of going to parties.
I’m liking this idea of parties so I’m going to continue running with it.
The types of parties to attend (Building a list if you have no friends).
There are many types of parties that I can go to if I want to start building a list of friends to invite to the next party. I could go to the clubs. But there are many different types of clubs which play different types of music.